What’s up, Witches?

You are reading my very first blog post as a new small business owner and I am so incredibly excited you're here

A book of spells rests on a table surrounded by white pumpkins, red eucalyptus, and a pewter candlestick
I am so ready to share my magic with you!

Woven throughout my excitement is a ton of nerves, of course. Taking a risk and opening a business is already such a huge emotional leap, but the type of venture I’ve launched is so personal to me it feels incredibly raw.


First, a quick introduction

My name is Amethyst Fox and I am a witch. I have been practicing my magic ever since stumbling my way into witchcraft around age thirteen. I began my journey as many do, with a set of Tarot cards. I was wandering around Barnes & Noble one day and saw a mini Tarot kit on a rotating display near the checkout counter. Something, probably my burgeoning ADHD at that time, made me reach out and grab the little box. When I tell you I was pleased with my purchase, I’m understating it a bit. I went home and stayed up until 2 am (on a school night no less *gasp*) reading the little booklet that came along with the set. I was bound and determined to memorize each and every card.


Of course, as I was thirteen, I didn’t, but I did bring the tiny set with me to sleep overs or play dates. where my friends and I would all crowd around the teeny cards, all trying desperately to read the minuscule words printed out in the guidebook. “This one means you’re going to get married soon,” we would confidently say, pointing with fingers made salty by popcorn and snacks. Needless to say, I was hooked.


From there, combined with my love of fantasy books, I naturally found my way deeper into magic, witchcraft, and exploring my intuition. This eventually lead me down the path to Wicca and Pagan religions, which I really wanted and tried to adopt but eventually could not. I was not raised with a religion and it so it felt disingenuous and forced. The feeling of freedom I found in witchcraft could not be contained by rules of any kind made by someone beside myself. This, of course, is not meant to be disparaging towards anyone who participates in religion to find their balance with Spirit.

Which witch way?

My partner heard a comment about 2020 essentially stating that for all the horrible things brought by COVID-19, this last year has offered the opportunity for a lot of people to find what their passions actually are and to pursue them. I feel fortunate to have been shown how my true passion could be shared on a greater scale and that I am able to take action by brining it to fruition. This is the way I have chosen to go and I couldn’t be happier. I’ve spent the last six months building out everything you see encapsulated here.


Ideas and goals for all this

When I say “all this” I mean *gestures vaguely to my whole website* all of this that I’ve recently created. My whole business is based around coaching, although there is an amazing shop too (if I do say so myself), as well as reading Tarot cards. I realized, as someone who has been practici